Take-Two May Set Unprecedented $100 Price Tag for GTA 6, But on One Condition

Experts believe that GTA 6 could become the most expensive release in the video game industry. Wedbush Securities analyst Michael Pachter predicts that the price of the action game will reach $100, and Take-Two will be able to compensate for possible user discontent with additional in-game currency for GTA Online.

According to the expert, the publisher may use a strategy similar to Activision. At one time, the company increased the sales of premium Call of Duty editions by 40%, combining them with Warzone and Mobile. If Take-Two manages to competently link GTA 6 with multiplayer, gamers may accept a higher price tag.

Take-Two has previously set trends in pricing: with the release of NBA 2K21, the cost of games for next-generation consoles increased to $70, after which this standard was picked up by other major publishers. If GTA 6 does indeed launch at $100, it could set a new price point for future AAA games.

There have been no official comments on these rumors at this time. All that is known is that the crime thriller is scheduled for release in late 2025 for PS5 and Xbox Series.