Take-Two CEO Explains Why There’s So Little Information About Grand Theft Auto VI

There are about six months left until the game’s release, but Rockstar Games continues to keep fans in the dark, revealing only a minimum of information. Take-Two CEO Strauss Zelnick explained that this strategy is a deliberate part of the marketing campaign.

The company is following a proven approach that was used during the launch of previous major games. Rockstar Games traditionally controls the flow of information, revealing details only at the right time to maintain excitement and interest of the audience.

Despite the anticipation, GTA VI remains one of the most high-profile upcoming releases. The game is scheduled for release in the fall of 2025 on PS5 and Xbox Series X / S, and the exact release date has not yet been announced.