Polaroid Unveils Updated Now and Now+ Instant Cameras in Vibrant Colors

Polaroid has released the third generation of the Now and Now+ cameras, equipped with an instant print function. The new models have improved photo capabilities and an expanded palette of body colors.

Both cameras support autofocus and are equipped with a built-in rangefinder, which allows you to more accurately determine the distance to the subject. Unlike their predecessors, the light meter is now located under the lens, which, according to Polaroid, provides more accurate exposure settings.

The main difference between the models is the support of the mobile application in the Now+ version. It allows users to scan photos using a smartphone camera and easily share them via iOS and Android.

Both cameras work with Polaroid i-Type Film, and are charged via USB Type-C. The Now model is available in orange, blue, purple, yellow, white and black colors and sells for $119. The Now+ version is available in solid orange, blue, white and black options and costs $139.