Expert: Increasing the price of GTA 6 to $80-100 could stimulate growth of the video game industry

Matthew Ball, an analyst at Epyllion, said that raising the price of GTA 6 to $80 or even $100 could be an important step for the development of the gaming industry. The expert notes that Take-Two can use this strategy to step over the current price barriers and create a positive effect for other market participants. This opinion is based on data according to which the increase in prices from $60 to $70 after deflation lost its real value in just 29 months.

Ball is confident that such a move could have a positive impact on the industry as a whole, given the possible growth prospects. Among other factors that could affect the development of the gaming industry, he highlighted the launch of Nintendo Switch 2, the emergence of new game genres, the use of neural network technologies and the expansion of advertising strategies.

The release of GTA 6 is still scheduled for autumn 2025, and, according to the analyst, the price tag of the game can become an important part of the business strategy that will contribute to the overall improvement of the market.